Playa Playa: your essential beach bag!

bags beach brands concept store Ouimille story summer

Summer is coming and soon enough you will have to dig into your closet to extract your old beach bag. Well, as it turns out, we have a brand new line of beach bags for you to discover! And they're amazing!

Discover Playa Playa!




Playa playa was created as a tribute to summertime, beach life and holidays! Created in 2014 by 2 passionate people during their honeymoon on the French Riviera, the idea of Playa Playa started to shape up.

They noticed that people around us were mostly carrying weird, non-practical, fairly unpleasant and expensive-looking bags, to go to the beach. That was it! Playa Playa was born!

The concept: a collection of beach bags and summer bags that extend your summer beyond your holiday! The idea being to create a basic, essential and perfect bag for the perfect summer!


It is oversized and can resist anything!
It is produced with high quality materials and lots of love!

It is beautiful, elegant and it has a really cool style!
It can be folded and packed into your travel luggage!

It will not hurt the skin of your hips or shoulders even when extra-full!


Run and shop, because you will need one of those bags urgently!





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  • Tania on

    Do you have the playa playa beach bag and cluch in coral pink

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